Web 3.0 Marketing That Works
The blog is inspired by this video: https://www.youtube.com/watch?v=ChyqTiz7uVM&t=2s
Welcome to the exciting world of Web3 Marketing! Are you ready to take your NFT sales to the next level? Whether you’re looking to sell NFTs, raise awareness, host virtual events, or secure donations, there are countless ways to make your mark in this vibrant space.
I’ve been in the marketing game for the past decade. I got into the crypto world in 2016, and then more recently, in 2021, I delved into the NFT scene. Before that, I was primarily working with public companies and overseeing their investor relationship marketing. But then, an artist from Italy approached me and asked if I could help him sell his NFT collection. I managed to do it in a week and that kick-started my journey into the web 3 space.
I’m excited to share with you the ins and outs of marketing in the Web3 space and show you exactly how to make your collection stand out in this exciting new world. If you’re a founder ready to take your NFT collection to the next level or maybe you’re just starting and thinking about launching your personal collection, this information is for you.
Let’s start from the ground up.
What is Web 3.0 and how it works
Web 3.0 is the next generation of the Internet and web protocol, and it is expected to have a significant impact on businesses and societies. It builds on the interactive and socially connected nature of Web 2.0 and the informational nature of Web 1.0. It is characterized by semantic web technology, artificial intelligence, and blockchain, enabling a virtual world within the Internet through interactive and personalized online spaces.
Which tech defines Web 3.0?
Blockchain technology is considered to be one of the defining technologies of Web 3.0, which enables the creation of decentralized applications and the ability to store data in a distributed ledger, making the internet more secure, transparent, and less centralized.
Other technologies that also define web 3.0 include:
- Semantic web: advances in natural language processing and machine learning, which allow the web to better understand and interpret the meaning of the text and other forms of data, creating a more intelligent and interconnected web.
- Interoperability: With the rise of multiple blockchain platforms, communication and interoperability among different blockchain-based systems become easier.
- Non-fungible tokens (NFTs): NFTs, unique digital assets that represent ownership of digital collectibles, artworks, and other digital contents, have now become a key component of the new web, allowing for the creation of new forms of value and ownership.
This is not an exhaustive list, and other technology advancements may come to define the web 3.0 ecosystem as well.
Web 2 Vs. Web 3
Web 2.0 and Web 3.0 are different in the sense that web 2.0 is all about the companies like Facebook, Instagram, Twitter, and other social media platforms which collect large amounts of user data for personalized content and targeted advertising.
Web 3.0 is built around data privacy for users. Currently, users give up precious data to Web 2.0 platforms that control how these data are used. Companies profit from sharing these data with third-party advertisers who maximize the information to their benefit. As Web 3.0 matures, it’s certain that users will have more control over their data and who they share it with.
In summary, Web 2.0 is characterized by its data-driven approach, targeted marketing, and direct-to-consumer (D2C) strategies, while Web 3.0 is characterized by its use of tokenization, non-fungible tokens (NFTs), decentralized systems, and AI-based community marketing.
6 most powerful web 3.0 marketing tips that work
Back in 2021, Web 3.0 was all about building communities and a percentage of those people would buy your product. But due to the bear market sentiment, even big companies, despite doing everything right, don’t sell out. The bear market condition is a big factor that stops people from being successful in the web 3 space.
Additionally, there are a lot of copycats in the market talking about the same thing as every other project out there. Which makes it harder for people to be successful.
But fret not! Because I am here to tell you some proven web 3 marketing strategies that will make your NFTs and other web 3 projects soar high. If you’re a small business owner or part of a large corporation looking to integrate NFTs into your business offerings, this information is for you! Even big companies like Samsung, Etihad airline, Tiffany and Co, Pepsi, and Adidas have jumped on the NFT bandwagon, and you should too.
1. Influencer marketing
In 2021, we saw the emergence of the Creator Economy, providing new ways for “influencers” to monetize their audience. And lots of influencers came in to discuss NFTs, which led to a shift in interest from cryptocurrency to NFTs. As an influencer, you end up discussing hundreds of projects, for which you get paid. People would want to know from you, which coin should I buy, and into which metaverse should I invest. But this approach to influencer marketing has evolved and become more complex now.
Today, influencer marketing has its own new form and it’s different from what it used to be. It’s not just about making a few YouTube videos talking about a project. Successful influencer marketing requires a significant investment in education, creating varied and high-quality content, and demonstrating your deep commitment to a particular project.
2. Paid ads
Paid advertising in the web 3.0 space has a negative perception due to its origins in web 2.0, but it can be successful for businesses. I specialize in this area and have sold out a dozen of NFT projects. I helped a company in January that struggled to sell NFTs and increase their sales. When the company started its minting process and selling NFTs, they only sold 10% to 20% of them and people told them to pack their stuff and leave. After 5 months, when they approached me, I helped them increase their sales by 60% in one month and eventually sell their entire collection with paid advertising. However, there’s a limitation for paid ads on Twitter and Reddit. Currently, only NFT and Crypto brands can run ads after acquiring a NFT certificate. We help brands in acquiring that certificate as part of our services.
While paid ads can be profitable in web 3.0, it requires a strategic approach and finding the right person to manage them. Most of the paid advertising that you see in the web 3 space that’s done by myself so that’s what my specialty is and I am willing to offer my services to those who need help in this area.
3. The litmus test of selling out
To gain a deep understanding of the market for your metaverse or NFT project, it is important to engage with the web 3 community through Twitter spaces and events and present your idea frequently. Make sure your project should be mature enough for the market and you must know what you’re presenting. Is it something that the market wants? Are they going to buy it? By giving around 100 hours of presentations on different spaces and events, you’ll be able to gather feedback and fine-tune your project to ensure that it aligns with the market’s wants and needs. This iterative process will help you learn and improve as you go.
There are lots of Twitter spaces you can join. You can also host it yourself or become a guest talking about your collection. However, it is important to have a thorough understanding of your offering before presenting it to the web 3 audience. Rather than seeking feedback from friends and family, it’s important to get feedback from the web 3 community before launching your new collection.
4. Pick your marketing weapons
There are many platforms you can use as your marketing weapon to launch your breakthrough web 3 product. You can start with NFT launchpads such as Ethereum blockchain or Solana, which is a high-performance blockchain platform that’s been growing rapidly in popularity, especially in the DeFi space. You’ll find many web 3 enthusiasts ready to buy your stuff if it’s amazing.
Some launchpads also offer marketing assistance and Solana blockchain takes 10% of your NFT sales. Keep in mind that different IDO launchpads offer different services, and you should research and reach out to the one that best fits your needs.
Next is the VCs(Venture Capitals); they help you with the funding. We have access to several VCs that support web 3 project ideas and offer to fund. Venture Capital can offer support, resources, and promotion to help you with your marketing efforts. To secure funding and support from a VC, it is important to present a strong portfolio and clearly communicate your project and its potential.
5. Twitter Ads
I have experience in using Twitter for marketing NFTs, and I want to share my knowledge on this topic because that’s not something you will find anywhere else. On Twitter, you can run ads to promote buying and selling your NFTs, and these ads can be targeted to a specific audience.
The cost per acquisition for NFTs on Twitter is typically around $30-50 on Ethereum blockchain. The ad will land visitors straight to the mint page and sell NFTs.
So, if you want to run Twitter ads, feel free to reach out to me @ArvinkNft
6. Crypto Communities
Crypto communities can also help market your web 3 projects. These communities are plagued by self-promotion but require valuable interactions from you. Make sure you deliver value without aggressively promoting your project. Share educational content and engage with other users by answering questions and providing explanations about concepts related to web 3 projects. This can help you build trust and credibility in the community.
Platforms with the most populated Web 3.0 Audience
Following are the platforms that have a large audience of web 3 enthusiasts who are interested in using and building decentralized applications, as well as trading and collecting NFTs.
- Binance Smart Chain (BSC): The blockchain infrastructure of Binance Exchange, has a huge user base and supports the smart contract functionality, it’s also another popular platform for building decentralized applications and issuing non-fungible tokens.
- Discord and Telegram: Commonly used for crypto communities and projects to communicate with their users and also for crypto enthusiasts to share information and discuss crypto and web3 topics. These platforms are often used for announcements, discussions, and Q&A sessions.
- Reddit: Reddit is home to a large number of communities dedicated to different web 3 topics, including blockchain, decentralized finance (DeFi), and non-fungible tokens (NFTs).
- Quora: While Quora is not a direct sales platform, it can be helpful as a part of a larger marketing strategy. It’s a great way to share knowledge and position yourself as an expert in the field. There are many Quora spaces dedicated to web 3 where you can network with other people in the NFT space, including creators, developers, investors, and industry experts.
- LinkedIn: LinkedIn is also a popular platform for professional networking, where web3 developers, entrepreneurs, researchers, and other enthusiasts share their thoughts, ideas, and expertise and connect with other like-minded people.
Well, that’s a wrap!
Web 3.0 marketing is a unique challenge for businesses and projects that operate in the decentralized space. The key to successful web 3.0 marketing is to understand the technology and the audience and to use the appropriate tools and platforms to reach potential buyers and investors. It’s also important to be strategic in your web 3 marketing approach, researching and choosing the right platforms and launch pads that fit your project needs, and also building relationships and networking with other players in the space.