Froggos NFT sells out in 7-minutes, at 4.5x their original price
Role
NFT Marketer
Project Goal
It’s no secret. NFT marketing is hard. Over 95% of projects will fail to sell out on mint day.
Advertising platforms like Twitter and Instagram have policies and algorithms that will quickly disable your ads and ban your account, when trying to promote your project.
Buyers are sick of rug pulls and spammy, over-hyped projects, and it’s harder than ever to win their trust. To add to this, hundreds of new competitors are entering the space every day, crowding the marketplace.
It doesn’t matter if your project has great utility value, or amazing artwork, if you can’t cut through the noise and stand out, your project has the odds stacked against it. A failed launch is difficult to recover from, it will hurt your brand in the long term. You only have one chance to get it right.
Yet, our clients are still experiencing consistent success. We keep advertising running and create profitable campaigns that build a strong community and whitelist the leads to sellout launches.
Froggos NFT recently sold all 2,222 of their tokens within 7 minutes. What’s even better is that they sold them at 4.5x their original price, thanks to our done for your service.
Problem:
The creator of Froggos was a talented artist and determined to create something unique. He took over 500 hours to create each of the 2,222 tokens by hand. Knowing that the market was oversaturated with low-effort artwork, his hustle would give him a competitive advantage.
Since the creation of Froggos, other copycat, frog themed NFTs have emerged, but none match the effort and craftsmanship of this unique project.
He knew he needed outside help to market the project and get his work in front of the right people. He needed a business plan, roadmap, and effective marketing strategy to convey the value of his product and build a brand that would continue to pay dividends for years to come.
Time is precious for creators who wish to seize the opportunity of the the NFT boom. There is a once in a lifetime opportunity to create something unique, make a name for yourself, and be a part of history in The Metaverse. But things move fast in this space – weeks and months feel like years in the minds of investors. The longer it takes you to jump on the ride, the greater your chance is of missing out.
The Froggos team wanted to focus on what was important, launching as soon as possible while maximizing their probability of selling out. They knew that there was opportunity on the Solana blockchain, less crowded than Ethereum, but didn’t have a proven model of marketing to that community and didn’t know what kind of price point would work best.
They had tried advertising in the past but had been unsuccessful. They need help using platforms like Twitter or Instagram without getting banned, and effectively marketing the Froggos brand in a way that would translate into real white listers and sales upon launch. They also need help to capitalize on Quora, an undervalued platform, often misunderstood by inexperienced NFT marketers.
Finally, Froggos needed help with building an active and engaged community on Discord, that would stay excited about the project and ready to mint on the big day.
Solution:
“I learned more about marketing in the first 30 minutes than I learned during an entire semester in college” – Froggos NFT Founder
With a small team or just a one-person project, it’s hard to do everything yourself to launch an NFT project. We can give you all the tools and knowledge you need in just one consulting call, but there’s a difference between information and execution. Students in our coaching program sometimes face a steep learning curve if they resist our ideas and try to do things their own way.
But the founder of Froggos was open to our ideas and knew he had to focus his efforts on what was most important, engaging actively with his community from day 1. Even when your follower base is small, these core fans will remember the effort you put into them and will help snowball your future growth.
He decided that the best course of action was to focus on his community and let us manage his advertising with a done-for-you package.
Getting more from less
We’re no strangers to running 6- and 7-figure ad budgets, but many of our client campaigns achieve extraordinary returns with even small budgets. This is because we understand the art and science of campaign optimization. We’ll often test hundreds of different ad combinations – testing different audiences, ad copy (text), and creative (images) before finding the few winners to scale up.
After years of experience and millions in ad spend, it doesn’t take us long to dial in the winning combination for your particular brand and audience.
With Froggos, we experienced incredible success on Quora, using question-based searches which had high buying intent. With only a $3,000 budget, we were able to fill the whitelist with highly motivated investors, ready to mint on launch day.
We also spent $1,900 on Instagram ads, adding fuel to the fire, targeting, and retargeting our audience, without getting accounts banned or harming the Froggos brand.
Finally, we spent about $4,500 on influencer marketing. This can be risky, if you don’t know which ones have real followings that actually translate into quality white listers. Luckily, we have a network of influencers that are proven to perform and deliver a return on investment.
Finally, we spent about $4,500 on influencer marketing. This can be risky, if you don’t know which ones have real followings that actually translate into quality white listers. Luckily, we have a network of influencers that are proven to perform and deliver a return on investment.
Launch date is key
We understood how important speed to market is, but after assessing the situation, we asked Froggos to delay their launch date.
Sometimes, getting the optimal timing is worth waiting a week or two. We knew that it would take an additional week to reach a critical mass of followers and whitelisters to ensure a sellout launch.
We waited until we had 800 high-quality whitelisters, knowing that would be enough to reach the goal of selling all 2,222 NFTs.
When we run a campaign, we do it with surgical precision, and squeeze ever last ounce out of our clients’ ad budget to ensure success. Remember, you only get one chance to get it right. Your brand may never recover if your first launch has mediocre results.
On the other hand, if you crush it with a 7-minute sell out, you’ll have a reputation as a top tier NFT, and be sell out easily in the future, with premium pricing both at mint and in the secondary market.
Yes, you can charge more
We convinced Froggos to raise their price from an initial 0.22 SOL to 0.99 SOL, increasing their revenue by 4.5x! When you consider the fact that Froggos sold out all 2,222 NFTs within 7 minutes, they made an incredible return on their investment from advertising and our consulting fee and will continue to reap the rewards as the tokens sell on the secondary market.
A lot of people who come to us have the wrong mindset. They think that lower prices will result in more sales. This couldn’t be farther from the truth. Lower prices won’t make up for a poor marketing strategy. But with the right marketing strategy, and real community engagement, you can easily set a premium price.
Unlike the more crowded Ethereum space, Solana was truly a blue ocean for Froggos to thrive in. The community was more tight-knit and receptive to this new sustainability-focused brand. By creating initiatives like ‘trees planted for every Froggos staked’, we helped them see the value in the project, and the NFT is now one of the hottest commodities on the blockchain.
You can now find Froggos on the Magic Eden marketplace (MagicEden.io) where some of these NFTs are already going for over 10x their mint price!
Want to learn more? Check out other projects we’re working on and find more success stories @ArvinNFT on Twitter. Feel free to shoot us a DM if you have any questions. If you’re ready to get started, click here to book our services while there’s still time.
Emerging Tech Subjects
Cryptocurrency
Search Engine Marketing Services
PPC Campaign Setup & Management
Brand Strategy Skills
Marketing Strategy
An Advisor of Several Agencies
About Me
Arvin Khamseh
Arvin Khamseh has always been on the forefront of new tech trends. From biohacking, to internet marketing, Arvin knows where to invest his time. So when the NFT wave came along, it was a natural fit for him to jump in early on. Because of his early entrance into the market, Arvin is one of the few established thought leaders within the NFT space. He has consulted with 200+ NFT brands and has partnered with Reddit, Twitter, and Quora.
His two largest NFT projects, Sands Vegas Casino Club and Meta Legends, both sold out. The Sands project made +$2.2m in 20 hours and the Meta project made an astonishing +7m in 20 hours and even received celebrity attention.
Arvin is excited to help lead the conversation around NFTs and is a highly sought after guest. He is soon to be featured in USA Today, Forbes and Business Insider.
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